MeetMe: Standard Chat-Based App Assisting People Make Quality Associations — Be It Friends or Dates

Created by siblings Catherine, Dave, and Geoff prepare in 2005, MeetMe is actually a well known social networking app that motivates men and women to put on their own available to you and progress to understand various men and women — no matter whether they are seeking relationship, a night out together, or a commitment. Using its enjoyable chat functions and calm atmosphere, MeetMe requires pressure off singles locate a special someone and assists them just take pleasure in the experience with communicating using the internet.


Catherine Cook and her uncle Dave happened to be 15 and 16, respectively, if they started at a senior high school in Skillman, nj-new jersey in 2005. It absolutely was some of those schools in which we all know everybody, being in the same courses with each other since preschool.

With good relationships already created and having difficulties to-break into those personal circles, Catherine and Dave made a decision to create a website in which they may meet new people at their college. They turned to their older buddy Geoff, that has experience in industry due to the fact founder of and, for economic help.

By outsourcing certain components they didn’t have knowledge doing (e.g., web development), the prepare kids could quickly launch (afterwards becoming in 2005.

Within very first few days, a lot more than 400 college students using their school had signed up, and within 9 several months, 2,500 occasions even more pupils had joined from schools all over the country.

“That’s when we understood there is a larger opportunity here,” Catherine stated.

They rebranded their mission to feature helping any person (not simply high schoolers) anyplace satisfy new people, and myYearbook formally converted into in 2012.

Now along with 1.1 million users of various age groups, MeetMe is starting to become one of the more preferred social media sites to get in touch and chatting with new people throughout the world — whether it’s for friendship, online dating, or interactions.

Fun, Intuitive Chat Features Draw Users In

In 2014, MeetMe users had been delivering over 10 million chats everyday. In 2016, its struck around 30 million, which goes to show the cam abilities are most likely the best — and impressive — component of the site.

“Why our talk element has had down is we managed to get more real-time and much easier to transmit chats,” Catherine said.

In accordance with 90% of MeetMe’s traffic coming from smartphones in addition to normal mobile user using MeetMe typically 159 instances per month, the company provides mastered the ability of “apping” aswell.

“it seems sensible — if you’re wishing in-line at Starbucks or on a train program, you should check in and commence a cam. The mobile knowledge allows for far more engagement,” Catherine mentioned.

MeetMe continually strives to increase not merely the amount of these connections but furthermore the top quality. At this time, they will have a team implementing whatever they call a “recommendation motor,” utilizing on-site conduct and opinions from members to demonstrate all of them people they’re very likely to reach out to or get a reply from when they begin the conversation.

They may be also in the exact middle of switching their own feature “Feed” to “talk about,” which will move from location-based to a wider network that offers people who need to mention interests like physical fitness, flicks, or anything else.

“that’ll give all of our people the ability to chat a lot more in friends environment, which is a little more like real life,” said Catherine, whom likened MeetMe on the area bar. An internet Cheers, if you will.

“when you are away, you certainly have one-on-one chats in the neighborhood bar, but most of the time you’re with pals. In my opinion that’s vital that you blend the online and real life in that way,” she stated.

A Pressure-Free Environment Keeps Them returning for More

When applying for strictly a dating internet site, the method usually contains answering an in-depth questionnaire, choosing the right look parameters out of a seemingly endless level of possibilities, and deciding the very best match from thousands — which heavily tours on finding that someone special. MeetMe is much more about encouraging individuals move out truth be told there and interact with others — regardless of what it causes.

In reality, 89per cent of users say they like to end up being friends with somebody before matchmaking, finding the time to get at understand person and make certain the text is really here. Catherine said this type of environment assists remove that searching for people mindset that can take place in online dating.

“When you go into a conversation or a chat trying to simply link and speak about anything, i believe it could feel a lot more serendipitous than if you find yourself scrolling through users,” she mentioned. “you’ll find someone to big date, but at exactly the same time, there’s really no stress to do that. I believe that renders connecting with folks simpler.”

MeetMe’s Family-Like ambiance Creates a Down-to-Earth business Culture

MeetMe might have more than 100 workers nowadays, but it is nonetheless a family event, with Catherine as Co-Founder and VP of Brand plan and Geoff as President.

“With 1.1 million people log in every single day, you simply can’t can that scale without an amazing staff that builds the merchandise,” Catherine said. “we’ve a tremendously fun team, very innovative, really smart, and I also love them.”

Another difference regarding company is it is not based out of hectic metropolises like Silicon Valley or New York which happen to be currently toned down with many internet dating programs.

As an alternative, it can be found in the quaint, charming town of brand new Hope, Pennsylvania (which has only over 2,500 residents).

Catherine said staying in New Hope is regarded as her favorite aspects of MeetMe since it fosters a company culture that’s down-to-earth, relatable, and fun but still hardworking.

“It is a really walkable community possesses been great for our very own society because it permits individuals to go places and spend time,” she stated.

Last Thoughts

When the prepare family members brought MeetMe to life 11+ years back, they set exclusive twist on socializing and online dating on line. Certainly their biggest objectives moving forward should hold that impetus heading because they select even better ways to link folks for friendship, internet dating, connections, or whatever truly they might be looking for.

“We’re merely at the tip regarding the iceberg, so there’s more we are able to do to make high quality associations, letting people to have longer and much better chats with others, and that is very interesting for us,” Catherine mentioned.